Green jobs and Co2 savings
We have achieved a reduction of 2 kg of CO₂ emissions for every tote bag we produce.*
In addition, we have created many new green jobs (sustainable jobs – work that helps protect the environment and reduce the climate impact) over the past few years, contributing to a more sustainable and inclusive local economy.
* Compared with the CO₂ emissions from producing a traditional virgin-cotton tote bag
Some of what we achieved so far
The International Ice Hockey Federation (IIHF) has recognized the championship event in Herning 2025, as the most sustainable sports event of the year,
highlighting its measurable commitment to sustainability with a strong focus on responsibility, social inclusion, and long-term strategies – and not least, an impressive recycling rate of 65%.
We transform event and textile waste into new designer products –
locally on three continents: Europe, U.S and The east.
With local production hubs in Denmark, U.S, UK, Thailand, Vietnam, Indonesia, Singapore and Malaysia.
Heartbeat makes it possible for global brands to upcycle directly where the action happens –
reducing transport, emissions, and waste after major events.
From festivals to international brand activations – we turn waste into new life.
